By now you've read all about the Fancy Food Show in New York, that bacchanalia of tortilla chips and
handpainted chocolates. Now, we all have our little obsessions--yet Ms. Tomato's, oddly enough, weren't completely addressed this week by her food writing peers. Perhaps that's because we favor old news, it's more comfy. So, because you are chomping at your bit to know, here are our observations on what's looming on your Whole Foods/Trader Joes horizon.
SALT. Yes, yes we've read about that endlessly too. But it's not just slabs of Himalayan pink (used, by the way,
as architectural bricks, serving platters, replenishing of body minerals, and flavor) but flakes, nubs and powders now come in a veritable Sesame Street spectrum of colors. And by the way, BLACK is the new food color, and we found more than one kind of black salt. Black food is cropping up all over Spain, so look for it on the LES, PDQ.
TEA. Just when you thought there couldn't possibly be another kind of tea our there, this beverage sector continues to expand exponentially. Beautiful
tight little fists of flowers and leaves that bloom into art bouquets when doused with boiling water, showcased in glass teapots--no longer exclusively for Marie Antoinette (watch fab Coppola movie for a viewing). Rooibos, aka red bush tea, in several guises, including Red Tea Espresso, wherein leaves are placed in the espresso grounds filter of the machine and water is
forced through to create a foamy shot. Powdered green tea packets for ice drinks. Tea, tea, tea, tea.
U.K. FOOD. Traditionally the brunt of jokes, Brit food is getting famous, many thanks to NYC pub food goddess April Blomfield who has supplied us with a vision of what could be...and probably hasn't become yet in the actual UK, other than within a few choice products. The British contingent pedled classics such as
Duchy Originals biscuits (of HRH Prince Charles fame), and Walker's Shortbread. But we were most charmed by the Haggis booth, the name of which we didn't catch, manned by two genteel suited and tied gentlemen for whom a very peaty single malt might be a style accessory, along with the breastpocket puff.
DEVELOPING COUNTRY PRODUCTS....and VEGAN SEAFOOD. Serbian truffles. Kelp vegan caviar in "salmon", "black" and "wasabi" flavors--the molecular party goes retail.
YET MORE ITALIAN CHEESE. Again, not the most original of observations, but many on our shores still think mozzarella, parmesan and gorgonzola. Italian monks and country folk, however, have been hand-crafting endless types of unique artisanal formaggios for centuries. Huge wheels of the stuff were out in all their
splendor last week, doled out by extraordinarily good-looking cheesemakers. Creamy, blue, crumbly, soft, washed rind, stinky, old, new-- the variety of small production cheese from all the regions is pretty magnificent.
NUT PRODUCTS. Someday soon someone is going to invent a Thanksgiving nut loaf that is actually worth eating. Meanwhile, nut oils
and nut milks are being used in new ways. In fact, here at H.Tomato, we will share our Cauliflower Puree soup made with almond milk in coming days. Like it or not, there is a vegan underground afoot, which ought to make a lot of pigs happy, and the animal food-eschewers don't want to be confined to steamed veg.
WHAT'S COMING AND ISN'T QUITE HERE YET. The Organic and Natural room (tucked in a corner and not so easy to find) had some great products, and we hope to see more - this is where we found Rooibos "red espresso" and cool nut oils such as Moroccan argan - but these fine folks haven't yet acquired the marketing oomph that other worldly wise vendors have developed over years of edging out competitors. As an ardent organic and natural food fan, we'd like to see this portion of the market get sexier than the other stuff while holding on to some dignity and grown-upness, in contrast to barbecue sauce that comes in cowboy doll
bottles, or salsa labels filled with so many exclamation marks they make Dr. Bronner look dour. You gotta get the message out there to the masses, not just the choir.
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